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certificate

General Business Studies with Concentration in Marketing

This multicourse certificate gives students interested in a marketing career, or current marketing professionals, the skills to launch or advance a career in the fields of public and media relations. This certificate can be completed online or in the classroom. We recommend you speak with one of our student advisors before beginning this program.

SEE COURSES IN THIS PROGRAM

This program is perfect for...

Marketing managers who want or are required to obtain further certification
People in related fields looking for a career transition into marketing
Working marketing professionals looking for career advancement
Students who want to launch a career in marketing

What you can learn.

Learn tricks of the trade when working with print, broadcast, and digital media outlets
Understand how social media fits into an integrated marketing strategy
Study and design effective, long-range marketing strategies
Examine ethical issues of marketing and advertising

Program Curriculum:

The General Business Studies with Concentration in Marketing program curriculum is a total of 36 units, consisting of:

16 units of required coursework focused in marketing and advertising
One required ethics course or seminar
Additional 20 units of elective coursework in the business management discipline (MGMT X 1-199 and 400-499)*

Courses are typically four units each, but can vary. An average student may take a total of nine courses, plus one required ethics course/seminar, to complete this program.

*Some elective courses may not be available for open enrollment and can only be taken with instructor approval, such as internships, accelerated courses and some advanced courses. Please consult with a student advisor for more information.

International Students

This certificate is approved for international students to study full time in the U.S. on an F-1 visa.

International students must meet English language proficiency requirements for admission into the program.

While most certificate programs begin each quarter, some have limited intakes for students studying on F-1 visa. Find this program on the Browse Certificate Programs page to confirm entry quarters before applying.

Learn more:

Student Advising

Before enrolling, connect with a student advisor who’ll help customize your course of study and address all needs, interests, and goals.

To prepare for your appointment, consider the following:

What’s your expectation of this certificate program?
Are you looking to learn the basics of business essentials -OR- more specialized/advanced business management topics?
For your concentration, do you want intro level courses, or should we know about prior academic & career experience?

Book an Appointment

Courses

Click below to view the required and elective courses, if applicable, for this program.

Required

Elective

Marketing Requirement

Students must complete 16 units of Marketing & Advertising courses from the following list. Courses are either 2 or 4 units each.

Marketing Principles and Practices

MGMT X 160

Typically Offered: Fall, Winter, Spring, Summer

Advertising Principles and Practices

MGMT X 163

Typically Offered: Fall, Winter, Spring

Brand Management

MGMT X 460.41

Typically Offered: Fall, Winter, Spring, Summer

Fundamentals of Public Relations

MGMT X 469.11

Typically Offered: Fall, Winter, Spring, Summer

Principles of Professional Selling

MGMT X 460.16

Typically Offered: Fall, Winter, Spring, Summer

Digital Marketing

MGMT X 460.394

Typically Offered: Fall, Winter, Spring, Summer

Integrated Marketing Communications

MGMT X 460.52

Typically Offered: Fall, Winter, Spring, Summer

Consumer Market Research

MGMT X 466

Typically Offered: Fall, Winter, Spring, Summer

Strategic Marketing

MGMT X 460.35

Typically Offered: Fall, Winter, Spring, Summer

Writing for Marketing and Advertising

MGMT X 461A

Typically Offered: Fall, Winter, Spring, Summer

Advanced Writing for Marketing: Professional Copywriting and Content Strategy

MGMT X 462A

Social Media Marketing

MGMT X 460.398

Typically Offered: Fall, Winter, Spring, Summer

Digital Analytics

MGMT X 470.10

Typically Offered: Fall, Winter, Spring, Summer

Search Engine Optimization for Marketing

MGMT X 470.30

Marketing with Google Ads

MGMT X 471.10

Typically Offered: Fall, Winter, Spring, Summer

Advanced Digital and Social Media Marketing Strategies

MGMT X 466.05

Typically Offered: Fall, Winter, Spring, Summer

MGMT X 460.395

Advertising in the Digital Age

MGMT X 463.01

Typically Offered: Fall, Spring

Influencer Marketing: Employing Influencers

MGMT X 460.381

Typically Offered: Winter, Summer

Personal Branding and Becoming an Influencer

MGMT X 460.382

Typically Offered: Fall, Spring

Global Marketing and Strategy

MGMT X 460.483

Typically Offered: Fall, Winter, Spring

Writing for Public Relations

MGMT X 469.12

Typically Offered: Fall, Winter

Working with the Media

MGMT X 469.13

Typically Offered: Fall, Spring

Strategic Public Relations Management

MGMT X 469.14

Typically Offered: Spring

Crisis Management and Communications: Safeguarding Image and Viability

MGMT X 469.15

Typically Offered: Fall, Winter, Spring, Summer

PR and Branding in Practice: Putting It All Together

MGMT X 469.16

Typically Offered: Spring

Best Practices in Social Media for the Communications Professional

MGMT X 469.21

Typically Offered: Fall, Spring

Entertainment Public Relations

MGMT X 469.29

Typically Offered: Spring

Customer Relationship Management

MGMT X 460.86

Typically Offered: Fall, Winter, Spring, Summer

Salesforce CRM Essentials

MGMT X 430.814

Typically Offered: Fall, Spring

see all courses

Ethics Requirement

Students must complete one ethics course from the following list.

Ethics in Marketing and Advertising

MGMT X 460

Ethics for Human Resources Professionals

MGMT 859.50

Typically Offered: Fall, Winter, Spring, Summer

Business Ethics

MGMT 891.02

Typically Offered: Fall, Winter, Spring, Summer

Electives - Business Management

Complete 20 units (typically 5 courses) from courses numbered MGMT X 1-199 or X 400-499 in the business management discipline. You may take additional marketing and advertising courses or select from courses in:

Accounting & Finance

Entrepreneurship & Small Business

Human Resources Management

International Trade & Commerce

Leadership & Management

Marketing, Advertising & PR

Project Management and Technical Management

Real Estate

Need Help?
Book an appointment with an Academic Advisor. Advising appointments are released only three weeks at a time. If there are no available times listed, or if the listed times do not work for you, e-mail bamcertificate@uclaextension.edu and we will do our best to accommodate.

Drop-In Advising Hour
This informal Zoom session is a platform for current and new program students to connect and ask questions to program staff. Drop in for 10 minutes or stay for the hour. Have questions about the certificate or courses, bring them with you!

Every first and third Wednesday of the month, 11am-12pm PT.

Email bamcertificate@uclaextension.edu for the meeting link.

Estimated Cost Breakdown

All courses in this program are paid for individually, unless otherwise noted. An application form is required to establish candidacy in this program. From the 'Apply Now' button, complete the online application and pay the application fee if applicable.

Application & Candidacy Fee

200.00

Estimated Program Tuition

8000.00

Estimated program textbook/materials

1000.00

Apply Now

*The Application & Candidacy Fee establishes your candidacy in the program for a period of time covering normal progress toward completion and may allow you to access a variety of program benefits.

Internships
Available

Approved for
International Visa

VA Benefit
Eligible

Federal
Financial Aid

**Federal Financial Aid Gainful Employment Disclosures

The U.S. Department of Education requires colleges and universities to disclose certain information for any financial aid eligible program that, “prepares students for gainful employment in a recognized occupation”. This information includes program costs; occupations that the program prepares students to enter; occupational profiles; on time completion rate; and for the most recent award year: the number of students who have completed the program, the number of students who complete the program within the estimated duration, the job placement rate, and the median Title IV and private loan debt incurred by those who complete the program. For gainful employment information for this program, visit our Financial Aid page.