Strategic Public Relations Management
Strategic Public Relations Management
MGMT X 469.14
For those with aspirations to higher-level public relations position, this course looks at the execution of key managerial PR functions in corporations, agencies, and nonprofit organizations.
Typically Available
Spring
Duration
As few as 11 weeks
Units
4.0
Current Formats
Online
Cost
Starting at $905.00
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What you can learn.
What you can learn.
Examine staffing, budgeting, and problem-solving techniques faced by PR managers
Design effective PR campaigns and communication strategies
Review the ethical and legal concerns of a PR executive and the advisory role of this position
About This Course
The course, designed for those with either present or future aspirations to higher-level public relations positions, looks at the execution of key managerial PR functions in corporations, agencies, and nonprofit organizations. Instruction examines such responsibilities as staffing, budgeting, and problem-solving techniques, as well as designing PR campaigns and communication strategies. Additional topics to be discussed include the ethical and legal concerns of a PR executive and the advisory role he/she plays.
Prerequisites
MGMT X 469.11 Fundamentals of Public Relations, MGMT X 469.12 Writing for Public Relations or equivalent experience and consent of instructor.
Spring 2026 Schedule
Date
Details
Format
-
This section has no set meeting times.
Online
Notes
Enrollment limited to 20 students. Internet access required.
Deadline
Refunds only available from February 02, 2026 to April 12, 2026
Course Requirements
Book:
Public Relations Campaigns An Integrated Approach
by Regina M. Lutrell/Luke W. Capizzo
SAGE Publications, Inc
This course applies toward the following programs
certificate
Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.
Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.
Strategic Branding and Public Relations
certificate
certificate
Get cutting-edge skills in public relations and brand management, and improve your written, verbal, and digital communication.
Get cutting-edge skills in public relations and brand management, and improve your written, verbal, and digital communication.