Salesforce CRM Essentials

Today’s professionals often have complex contact and follow-up requirements along with a continuously growing contact list itself. Customer relationship management in recent years for well over 100,000 companies has relied on Customer Relationship Management (CRM) software with Salesforce.com, the dominant CRM provider. Customers may be internal organization contacts of each senior executive as well as external clients, VIP’s, and other key contacts/relationships. Even if the organization employs an alternative to Salesforce.com, this course will prepare students to obtain substantial organization specific benefits and teaches the student the power and applications of any comprehensive CRM system, although it is Salesforce.com-specific. For those students employed in a rapidly growing small-medium sized business, those employed by a global organization, or those working with a nonprofit with many individual relationships, a CRM system education and training will be crucial for both executive and marketing support. With this course, working professionals should significantly enhance their career prospects and day-to-day effectiveness.