Working with the Media
Working with the Media
MGMT X 469.13
Intended for public relations and communications professionals, this course explores the various media outlets and presents ways to effectively work with these outlets.
Typically Available
Fall
Spring
Get More Info
What you can learn.
What you can learn.
Learn about various media outlets, including print, broadcast, and digital
Utilizing case histories, examine creative and timely methods of planning and servicing stories
Discuss state-of-the-art media coverage techniques
Practice verbal pitch techniques
About This Course
This course explores the various media outlets--print, broadcast and digital--for those working in a broad range of public relations fields and discusses the tricks of the trade on how to work with these outlets effectively. Case histories will be used to discuss the various media outlets and to illustrate creative and timely planting and servicing of stories. State-of-the-art media coverage techniques are discussed and participants have a chance to practice proven verbal pitch techniques.
Prerequisites
MGMT X 469.11 Fundamentals of Public Relations or MGMT X 469.12 Writing for Public Relations, or equivalent experience and consent of instructor.
This course applies toward the following programs
certificate
Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.
Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.
Strategic Branding and Public Relations
certificate
certificate
Get cutting-edge skills in public relations and brand management, and improve your written, verbal, and digital communication.
Get cutting-edge skills in public relations and brand management, and improve your written, verbal, and digital communication.