MGMT X 469.29

This course explores strategies for creating and executing publicity campaigns for entertainment products.

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Typically Available

Spring

Duration

As few as 5 weeks

Units

2.0

Current Formats

In Person

Cost

Starting at $525.00

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What you can learn.

Explore techniques and strategies employed in all areas of entertainment publicity, including TV, film, music, and sports

Review the development of a publicity campaign

Learn about reputation management, digital and social media, working with the media, and writing an effective press release

About This Course

The course explores strategies for creating and executing publicity campaigns for entertainment products. The course explores techniques and strategies employed in all areas of entertainment publicity, including TV, film, music and sports. Topics covered include the development of a publicity campaign, reputation management, digital media, social media, working relationships with the media and writing an effective press release.

Spring 2026 Schedule

Date

Details

Format

April 2 - April 30

Thursday 6:00PM - 9:00PM PT

Instructor:

Cynthia Lieberman

REG#

407264

Fee:

$525.00

In Person

UCLA Extension Lindbrook Center in Westwood

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Notes

Elective credit toward Strategic Branding & Public Relations Certificate. Internet access required.

Deadline

Refunds only available from February 02, 2026 to April 05, 2026

Course Requirements

Course Syllabus

No Textbook Required

Schedule

Type

Date

Time

Location

Lecture

Thu Apr 2, 2026

6:00PM PT - 9:00PM PT