MGMT X 471.10

Learn how to create and manage a Google Adwords account in this course and start improving your Adwords marketing campaigns.

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Typically Available

Fall

Winter

Spring

Summer

Duration

As few as 6 weeks

Units

2.0

Current Formats

In Person

Cost

Starting at $525.00

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What you can learn.

Create and manage a Google AdWords account

Learn about ad creation and the optimization process to generate traffic

Examine strategies for keywords selection and best practices for campaign success

Understand metrics and compute return on investment

About This Course

This course focuses on how to create and manage a Google AdWords account and the ad creation and optimization process for maximum traffic generation. AdWords campaign management issues are explained, including strategies for selecting optimal keywords critical to the success of AdWords ads. Other topics include bidding strategies for keywords, quality score and click-thru rate (CTR) metrics, computing return on investments (ROI) as it pertains to AdWords advertising, analytics service in conjunction with AdWords, and Google Analytics and Google Website Optimizer for maximizing ad effectiveness.

Fall 2026 Schedule

Date

Details

Format

November 5 - December 10

Thursday 7:00PM - 10:00PM PT

Instructor:

Ruben Quinones

REG#

409549

Fee:

$525.00

In Person

UCLA Extension Gayley Center in Westwood

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Notes

Internet access required.

Deadline

Refunds only available from July 27, 2026 to November 08, 2026

Course Requirements

Course Syllabus

No textbook required

Schedule

Type

Date

Time

Location

Lecture

Thu Nov 5, 2026

7:00PM PT - 10:00PM PT