Crisis Management and Communications: Safeguarding Image and Viability

Crisis is all around us. Every day, governments, businesses and individuals have to deal with forces that threaten their very existence. The news is filled with natural disasters, technologically driven crises, media accusations and business meltdowns—and most of those involved felt it couldn’t happen to them! Organizations and their leaders must know how to minimize risk by preparing for crisis, learn to manage and survive one, and be able to recover successfully. This class is designed for anyone who has management responsibility—for corporate, health care and nonprofit executives; crisis management professionals; marketing and public relations agency executives; and those charged with dealing with a crisis that threatens the future of an organization. This overview provides the tools to identify potential vulnerabilities and to develop comprehensive protection, management and communication plans. Classroom sections may include guest speakers that are professionals in law enforcement, technology and crisis management.