Search Engine Optimization for Marketing

This course provides insight about the tools, techniques and strategies needed to develop content that draws in your target audience along their consumer journey, optimize your website architecture and build inbound links to improve search rankings. Learn about the collection of marketing, site development and public relations tactics that form a winning SEO strategy to meet your business goals and increase site traffic and sales from the organic search channel. Topics covered include content marketing, on-page optimization and inbound link building.