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Marketing, Advertising & PR

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Marketing, Sales, and PR demands creativity, experience, and a deep knowledge of the tools and strategies available. Whether you are a lifelong marketing, sales, or public relations professional who just wants to sharpen your skills with a few classes or you are new to the field and want to dive right in with a certificate, we have the right program for you.

Our marketing programs can help you gain a strong foundation in the principles and practices of marketing or update your skills and stay relevant in this constantly evolving field. Courses that focus on digital marketing, analytics, and other hot topics in the industry will keep you on top of your game.

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Marketing, Advertising & PR

Programs

A certificate offers an in-depth study of a professional field. A specialization is a short series of courses to quickly gain knowledge in a focused area of study.
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Digital Marketing

certificate
certificate Advance your career with in-demand digital marketing skills in SEO, social media, digital analytics, and other emerging trends.

Advance your career with in-demand digital marketing skills in SEO, social media, digital analytics, and other emerging trends.

certificate Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.

Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.

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Marketing

certificate
certificate Learn the fundamentals of marketing and develop the brand-building, analytical, and communication skills necessary to succeed in this dynamic, competitive field.

Learn the fundamentals of marketing and develop the brand-building, analytical, and communication skills necessary to succeed in this dynamic, competitive field.

Marketing, Advertising & PR

Courses

MGMT X 466.05

Advanced Digital and Social Media Marketing Strategies

For those who understand the basics of digital and social media marketing, this advanced course will focus on using digital and social media to get business results and improve the business bottom-line.
MGMT X 463.01

Advertising in the Digital Age

For the digital marketer, learn to create effective digital advertising campaigns across the ever-changing digital media landscape.
MGMT X 163

Advertising Principles and Practices

Hone your skills in advertising in this survey course and develop a broad base of knowledge that will help you navigate the complexities of the current advertising world.
MGMT X 460.41

Brand Management

Building, maintaining and managing a company's brand is a critical function of marketing. Learn the tools you need to successfully build and manage a brand.