Principles of Professional Selling

MGMT X 460.16

Underlying all business development and revenue generation is the ability to sell. Gain a foundation to professional selling to help increase your organization's bottom line.

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What you can learn.

Learn sales presentation scripting techniques
Practice public speaking and develop a polished sales approach
Role-play the selling process, from the qualifying prospects and obtaining appointments, to handling objections, and finally closing the sale
Simulate selling by phone and via digital mediums

About this course:

This course emphasizes role-playing; sales presentation scripting techniques; public speaking; professionalism in sales; and developing a polished sales approach for wholesale, specialty and service selling. Topics include controlling the selling process from start to finish; locating, identifying and qualifying prospects; obtaining appointments and selling by phone; demonstrating products and services; handling objections and closing the sale; selling after the close; using telemarketing, marketing specialists and networking to find prospects; the ethics of sales; and the legal pitfalls of selling.