Marketing and PR for Publishing
Marketing and PR for Publishing
WRITING X 455.3
Learn how writers get their names out there and take advantage of opportunities to connect with readers in this practical course on personal branding and promotion.
Typically Available
Fall
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What you can learn.
What you can learn.
Learn how to develop a platform for yourself as a writer
Identify opportunities to craft an online presence for your writing career
Get insight into how authors make connections to appear at book festivals, readings, and workshops
Get advice on how to approach journalists and reviewers to cover your work
About This Course
This course provides a comprehensive introduction to communications with a focus on personal branding, public relations and marketing. Aspiring authors or literary agents learn about the work of a book publicist or marketing professional and develop the skills necessary to effectively communicate about a book or literary project to a wide audience.
This course applies toward the following programs
Editing and Publishing
certificate
certificate
Get hands-on training for a career in editing, communication, or book and document production.
Get hands-on training for a career in editing, communication, or book and document production.