The Business of Photography

ART 802.21

For those seeking to have their work published, this short course draws from decades of experience in the profession to advise on the myriad of business decisions that await you as an independent photographer.

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What you can learn.

Topics include client development, copyright, licensing models, rate structure, negotiation tactics, distribution platforms, legal and tax issues, and more
Explore many real life scenarios with practical and timely examples
Gain the best possible understanding of the business side of photography

About this course:

Geared toward photographers with an interest in producing images for various media outlets, as well as for those with an interest in working with nonprofit and corporate clients, this workshop provides practical advice and information on the business of photography. Topics discussed include: the rapidly evolving marketplace for editorial; nonprofit and corporate photography; client development and agency representation; website and platform options; understanding copyright; general business practices, such as the use of home offices, taxes, assistants and insurance; creating a strong, professional social media presence; rate and term negotiations; and licensing standards. Presented as a classroom discussion using real-life experience and scenarios. Students leave the workshop with a sound understanding of the significant business matters they will face on a daily basis as a professional photographer.