The Business of Entertainment

MGMT X 403.31

This introductory course examines the changing business issues associated with the entertainment industry through lectures, discussions with industry guests, and case studies.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
In Person
Starting at $785.00
As few as 11 weeks
4.0

What you can learn.

  • Understand the cutting-edge distribution and media consumption platforms that dominate entertainment today
  • Assess the remarkable array of opportunities available in this new age of entertainment
  • Learn the new business and operation models that keep companies profitable in this rapidly changing media landscape
  • Learn firsthand from industry guests how they have adapted and succeeded to these changing trends

About this course:

With the entertainment industry converging into a worldwide mass media, both business and operation models continue to rapidly evolve. This introductory course for producers, directors, writers, development personnel and aspiring media executives examines the changing business issues associated with the entertainment industry. Through lectures, discussions with industry guests and case studies, instruction focuses on current business and production issues and introduces new business models to navigate content onto new distribution platforms. Some history is highlighted to provide a context for current practices and potential. The course also features opportunities to meet senior entertainment industry executives in various sectors. Topics include financing, contracts, intellectual property issues, licensing, worldwide theatrical marketing and distribution, worldwide home entertainment marketing and distribution, worldwide television production and distribution, multi-channel network distribution and opportunities, the impact of piracy and leveraging new distribution platforms. By the end of the course, students should have an understanding of the opportunities available in the business of entertainment.

Spring 2025 Schedule

Date & Time
Details
Format
 
-
Thursday 7:00PM - 10:00PM PT
Available
See Details
Instructor: Randy Greenberg
402417
Fee:
$785.00
In Personformat icon
Location: UCLA
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after April 13, 2025
Course Requirements
Internet access required to retrieve course materials.
The Biz, 6th Edition: The Basic Business, Legal and Financial Aspects of the Film Industry in a Digital World by Schuyler M. Moore
Schedule
Type
Date
Time
Location
Lecture
Thu Apr 3, 2025
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu Apr 10, 2025
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu Apr 17, 2025
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu Apr 24, 2025
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu May 1, 2025
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu May 8, 2025
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu May 15, 2025
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu May 22, 2025
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu May 29, 2025
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu Jun 5, 2025
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1425
Lecture
Thu Jun 12, 2025
7:00PM PT - 10:00PM PT
UCLA
Physics & Astronomy Bldg. 1425
-
This section has no set meeting times.
Available
See Details
Instructor: Vernon Mortensen
402277
Fee:
$785.00
Onlineformat icon
Notes

Internet access required. 

Refund Deadline
No refunds after April 13, 2025
Course Requirements
Internet access required to retrieve course materials.

Contact Us

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