Touring, Tour Budgeting and Merchandising
Touring, Tour Budgeting and Merchandising
MUSC X 448.86
Understand the business and mechanics of the concert touring industry with insights into planning shows, acquiring revenue through ticket sales and merchandising, and maximizing profits through marketing and promotion.
Typically Available
Winter
Summer
Duration
As few as 12 weeks
Units
4.0
Current Formats
Online
Cost
Starting at $835.00
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What you can learn.
What you can learn.
Gain an understanding of such different tour revenue streams as ticket sales, sponsorship income, and merchandising
Learn how to maximize tour profits through effective marketing, promotion, budgeting and monitoring
Understand these processes firsthand from industry guest speakers
About This Course
Discover the fundamental aspects of the concert touring industry. This course guides students through the entire touring process, from planning to settling live performances. Participants gain an understanding of different tour revenue streams, such as ticket sales, sponsorship income and merchandising. Students also learn how to maximize tour profits through effective marketing, promotion, budgeting and monitoring. Instruction includes lectures, industry guest speakers and discussion.
Summer 2026 Schedule
Date
Details
Format
-
This section has no set meeting times.
Online
Notes
Enrollment limited; early enrollment advised. Visitors not permitted. Internet access required.
Deadline
Refunds only available from April 27, 2026 to July 05, 2026
Course Requirements
Internet access required to retrieve course materials.
This course applies toward the following programs
Independent Music Production
certificate
certificate
Learn the ins and outs of independent music production, covering the creative and marketing aspects of the business.
Learn the ins and outs of independent music production, covering the creative and marketing aspects of the business.
Music Business
certificate
certificate
Gain the knowledge to tackle the rapidly evolving music industry.
Gain the knowledge to tackle the rapidly evolving music industry.