Short Cuts: Editing Dynamic Promotional Videos

FILM TV X 479.615

Students will utilize the skills learned to create short form content that will serve as a calling card to prepare them for jobs as a short form audio-visual editor for the entertainment industry.

READ MORE ABOUT THIS COURSE
In Person
Starting at $785.00
As few as 11 weeks
4.0

What you can learn.

  • Evaluate visual storytelling in terms of plot, character, theme, lighting, art direction and editing
  • Understand how narrative structure is outlined, constructed and interpreted
  • Write, produce, edit and creatively direct a multi-spot campaign for a broadcast program or movie
  • Appraise the contributions and attitudes of a promo’s various artists and elements
  • Identify and analyze visual design, cinematography and various forms of editing within a film/show/promo
  • Evaluate the use of music, sound design and dialogue as plot devices and as transitional elements
  • Recognize the importance of music in entertainment content and examine the general and special functions of the musical score

About this course:

Learn to capture attention and craft short, professional marketing materials as a short form audio-visual editor for the entertainment industry. With an emphasis on marketing and advertising for theatrical content, as well as television and streaming platforms, instruction will cover project management; sounds and editorial design strategies; strategic marketing directives; and applying creative skills to meet industry standards. Students will utilize the skills learned to create short form content that will serve as an industry calling card to better prepare them for the job market. Entertainment industry guests will provide additional guidance and up-to-the-minute advice.
Prerequisites
Must have access to a computer with editing software installed (AVID, Premiere Pro, Final Cut X, Davinci Resolve, or a software of your choosing). Technical ability to edit and the knowledge of how to edit on the platform of your choosing is required. 
 

Winter 2025 Schedule

Date & Time
Details
Format
 
-
Thursday 7:00PM - 10:00PM PT
Available
See Details
Instructor: Scott Edwards
400926
Fee:
$785.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Refund Deadline
No refunds after January 22, 2025
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 9, 2025
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Jan 16, 2025
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Jan 23, 2025
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Jan 30, 2025
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Feb 6, 2025
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Feb 13, 2025
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Feb 20, 2025
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Feb 27, 2025
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Mar 6, 2025
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Mar 13, 2025
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Mar 20, 2025
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
Ready to start
your future?
By signing up, you agree to UCLA Extension’s Privacy Policy.

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Lifelong Learning

See More