Producing Commercials for All Platforms: A Practical Workshop

From concept to completion, learn to produce commercials for TV as well as for all integrated marketing platforms (video games, cinema, Internet, TV and cell phones). You break down storyboards; write specifications; create bids; estimate special FX, editorial, talent and music; and prepare a final estimate and production schedule for presentation and critique in class. You also learn how to get the best prices, stay on budget and schedule, and use the tools of advanced media. Instruction includes industry guest speakers with discussion and screenings of the best current spots.