AI Technologies in Marketing: Tools and Applications

This course is designed for marketing professionals, business managers, entrepreneurs, AI enthusiasts, and anyone looking to enhance their understanding of artificial intelligence in marketing. Participants will gain both strategic and technical knowledge to effectively use AI to streamline marketing efforts, boost customer engagement, and improve ROI. Through hands-on exercises and real-world applications, students will explore how AI-driven tools such as predictive analytics, machine learning, and automation are revolutionizing marketing practices. The course covers a wide range of AI technologies including Large Language Models (LLMs) like ChatGPT for content creation, image generation tools, AI for predictive marketing analytics, and automation platforms like Zapier and Make. Students will also explore the rise of AI agents — intelligent systems capable of performing multi-step tasks — using tools like Dialogflow, IBM Watson, and next-generation autonomous agents, to understand their growing role in customer engagement and marketing automation. Designed for professionals in marketing, business, and technology, as well as consultants and strategists, this course prepares participants to integrate AI into their marketing strategies, enhance campaign performance, and drive business success in the digital age. By the end of the course, students will apply their newfound knowledge to a real-world AI-driven business project, positioning them to lead in the fast-evolving digital and AI landscape.