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Brand Identity and Campaign

DESMA X 479.8D

Master the art of building a brand identity system from the ground up. This course builds upon design principles, guiding students to deeply understand and authentically convey a company’s mission. By crafting…

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About this course:

Master the art of building a brand identity system from the ground up. This course builds upon design principles, guiding students to deeply understand and authentically convey a company’s mission. By crafting essential brand elements—such as logos, color palettes, typography, iconography, and brand voice—students will create a comprehensive brand style guide. The guide will then serve as the foundation for a cohesive brand campaign that spans 360 marketing platforms, including digital, print, and experiential touchpoints, ensuring the brand resonates powerfully with its audience. 

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This course applies towards the following certificates & specializations…

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