Brand Identity and Campaign

DESMA X 479.8D

Master the art of building a brand identity system from the ground up. This course builds upon design principles, guiding students to deeply understand and authentically convey a company’s mission. By crafting…

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Hybrid
Online
Starting at $875.00
As few as 11 weeks
4.0
3.3

About this course:

Master the art of building a brand identity system from the ground up. This course builds upon design principles, guiding students to deeply understand and authentically convey a company’s mission. By crafting essential brand elements—such as logos, color palettes, typography, iconography, and brand voice—students will create a comprehensive brand style guide. The guide will then serve as the foundation for a cohesive brand campaign that spans 360 marketing platforms, including digital, print, and experiential touchpoints, ensuring the brand resonates powerfully with its audience. 

Spring 2025 Schedule

Date & Time
Details
Format
 
-
Thursday 7:00PM - 8:30PM PT
Available
See Details
Instructor: Hana Van Der Meulen
402512
Fee:
$875.00
Hybridformat icon
Location: Remote Classroom
Notes

This hybrid section is made up of live online zoom and online instruction.

International Students: This hybrid section is not considered In Person for immigration purposes.

Refund Deadline
No refunds after April 13, 2025
Schedule
Type
Date
Time
Location
Lecture
Thu Apr 3, 2025
7:00PM PT - 8:30PM PT
Remote Classroom
Lecture
Thu Apr 10, 2025
7:00PM PT - 8:30PM PT
Remote Classroom
Lecture
Thu Apr 17, 2025
7:00PM PT - 8:30PM PT
Remote Classroom
Lecture
Thu Apr 24, 2025
7:00PM PT - 8:30PM PT
Remote Classroom
Lecture
Thu May 1, 2025
7:00PM PT - 8:30PM PT
Remote Classroom
Lecture
Thu May 8, 2025
7:00PM PT - 8:30PM PT
Remote Classroom
Lecture
Thu May 15, 2025
7:00PM PT - 8:30PM PT
Remote Classroom
Lecture
Thu May 22, 2025
7:00PM PT - 8:30PM PT
Remote Classroom
Lecture
Thu May 29, 2025
7:00PM PT - 8:30PM PT
Remote Classroom
Lecture
Thu Jun 5, 2025
7:00PM PT - 8:30PM PT
Remote Classroom
Lecture
Thu Jun 12, 2025
7:00PM PT - 8:30PM PT
Remote Classroom

Summer 2025 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens April 28, 2025 12:00:00 AM)
See Details
Instructor: Hana Van Der Meulen
403886
Fee:
$875.00
Onlineformat icon
Refund Deadline
No refunds after July 06, 2025

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