Marketing Principles and Practices
Marketing Principles and Practices
MGMT X 160
Build a strong foundation of knowledge with this introductory course to marketing.
Typically Available
Fall
Winter
Spring
Summer
Duration
As few as 11 weeks
Units
4.0
Current Formats
In Person
Online
Cost
Starting at $905.00
Get More Info
What you can learn.
What you can learn.
Survey the concepts, functions, and methods of marketing
Understand how to operationalize marketing in various industries
Learn about the four Ps of marketing and how to develop a marketing plan
Build a strong base for understanding market research, strategy, tactics, regulations, and trends
About This Course
This course surveys marketing methods, practices and institutions from the perspectives of manufacturers, distributors and consumers. You examine marketing concepts, functions, operations and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.
Winter 2026 Schedule
Date
Details
Format
-
Wednesday 1:00PM - 4:00PM PT
In Person
UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Deadline
Refunds only available from November 03, 2025 to January 18, 2026
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 7, 2026
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Wed Jan 14, 2026
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Wed Jan 21, 2026
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Wed Jan 28, 2026
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Wed Feb 4, 2026
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Wed Feb 11, 2026
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Wed Feb 18, 2026
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Wed Feb 25, 2026
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Wed Mar 4, 2026
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Wed Mar 11, 2026
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Wed Mar 18, 2026
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
-
Monday 6:00PM - 9:00PM PT
In Person
UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Deadline
Refunds only available from November 03, 2025 to January 18, 2026
Course Requirements
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Mon Jan 5, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
UCLA Extension Gayley Center 114A
Lecture
Mon Jan 12, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
UCLA Extension Gayley Center 114A
Lecture
Mon Jan 26, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
UCLA Extension Gayley Center 114A
Lecture
Mon Feb 2, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
UCLA Extension Gayley Center 114A
Lecture
Mon Feb 9, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
UCLA Extension Gayley Center 114A
Lecture
Mon Feb 23, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
UCLA Extension Gayley Center 114A
Lecture
Mon Mar 2, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
UCLA Extension Gayley Center 114A
Lecture
Mon Mar 9, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
UCLA Extension Gayley Center 114A
Lecture
Mon Mar 16, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
UCLA Extension Gayley Center 114A
-
This section has no set meeting times.
Online
Notes
Internet access required.
Deadline
Refunds only available from November 03, 2025 to January 18, 2026
Course Requirements
-
This section has no set meeting times.
Online
Notes
Internet access required.
Deadline
Refunds only available from November 03, 2025 to January 18, 2026
Course Requirements
Spring 2026 Schedule
Date
Details
Format
-
Wednesday 9:00AM - 12:00PM PT
In Person
UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Deadline
Refunds only available from February 02, 2026 to April 12, 2026
Course Requirements
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 1, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed Apr 8, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed Apr 15, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed Apr 22, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed Apr 29, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed May 6, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed May 13, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed May 20, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed May 27, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed Jun 3, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed Jun 10, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
-
Thursday 6:15PM - 9:15PM PT
In Person
UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Deadline
Refunds only available from February 02, 2026 to April 12, 2026
Course Requirements
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Thu Apr 2, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Thu Apr 9, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Thu Apr 16, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Thu Apr 23, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Thu Apr 30, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Thu May 7, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Thu May 14, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Thu May 21, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Thu May 28, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Thu Jun 4, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Thu Jun 11, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
-
This section has no set meeting times.
Online
Notes
Internet access required.
Deadline
Refunds only available from February 02, 2026 to April 12, 2026
Course Requirements
Course syllabus not yet available.
-
This section has no set meeting times.
Online
Notes
Internet access required.
Deadline
Refunds only available from February 02, 2026 to April 12, 2026
Course Requirements
Course syllabus not yet available.
This course applies toward the following programs
Pre-MBA Studies
certificate
certificate
Provides aspiring MBA students a solid foundation of business tools, concepts, and practices that are an essential part of most Master of Business Administration programs.Gain a competitive advantage through an integrated curriculum that will lay the foundation for future studies. Strengthen your strategic, critical thinking, and business communication skills. Feel confident and fully prepared to enter grad school.Get the support you need to ace the competitive admissions process. Students receive advising on university selection and graduate school application preparation.
Provides aspiring MBA students a solid foundation of business tools, concepts, and practices that are an essential part of most Master of Business Administration programs.
Gain a competitive advantage through an integrated curriculum that will lay the foundation for future studies. Strengthen your strategic, critical thinking, and business communication skills. Feel confident and fully prepared to enter grad school.
Get the support you need to ace the competitive admissions process. Students receive advising on university selection and graduate school application preparation.