Marketing Principles and Practices
Marketing Principles and Practices
MGMT X 160
Build a strong foundation of knowledge with this introductory course to marketing.
Typically Available
Fall
Winter
Spring
Summer
Duration
As few as 6 weeks
Units
4.0
Current Formats
In Person
Online
Cost
Starting at $905.00
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What you can learn.
What you can learn.
Survey the concepts, functions, and methods of marketing
Understand how to operationalize marketing in various industries
Learn about the four Ps of marketing and how to develop a marketing plan
Build a strong base for understanding market research, strategy, tactics, regulations, and trends
About This Course
This course surveys marketing methods, practices and institutions from the perspectives of manufacturers, distributors and consumers. You examine marketing concepts, functions, operations and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.
Spring 2026 Schedule
Date
Details
Format
-
Monday, Wednesday 9:00AM - 12:00PM PT
In Person
UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Deadline
Refunds only available from February 02, 2026 to April 12, 2026
Course Requirements
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Mon Mar 30, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
UCLA Extension Gayley Center 114B
Lecture
Wed Apr 1, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
UCLA Extension Gayley Center 114B
Lecture
Mon Apr 6, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
UCLA Extension Gayley Center 114B
Lecture
Wed Apr 8, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
UCLA Extension Gayley Center 114B
Lecture
Mon Apr 13, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
UCLA Extension Gayley Center 114B
Lecture
Wed Apr 15, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
UCLA Extension Gayley Center 114B
Lecture
Mon Apr 20, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
UCLA Extension Gayley Center 114B
Lecture
Wed Apr 22, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
UCLA Extension Gayley Center 114B
Lecture
Mon Apr 27, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
UCLA Extension Gayley Center 114B
Lecture
Wed Apr 29, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
UCLA Extension Gayley Center 114B
Lecture
Mon May 4, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
UCLA Extension Gayley Center 114B
-
Monday 6:15PM - 9:15PM PT
In Person
UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Deadline
Refunds only available from February 02, 2026 to April 12, 2026
Course Requirements
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Mon Mar 30, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
UCLA Extension Gayley Center 111
Lecture
Mon Apr 6, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
UCLA Extension Gayley Center 111
Lecture
Mon Apr 13, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
UCLA Extension Gayley Center 111
Lecture
Mon Apr 20, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
UCLA Extension Gayley Center 111
Lecture
Mon Apr 27, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
UCLA Extension Gayley Center 111
Lecture
Mon May 4, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
UCLA Extension Gayley Center 111
Lecture
Mon May 11, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
UCLA Extension Gayley Center 111
Lecture
Mon May 18, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
UCLA Extension Gayley Center 111
Lecture
Mon Jun 1, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
UCLA Extension Gayley Center 111
Lecture
Mon Jun 8, 2026
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
UCLA Extension Gayley Center 111
-
This section has no set meeting times.
Online
Notes
Internet access required.
Deadline
Refunds only available from February 02, 2026 to April 12, 2026
Course Requirements
Summer 2026 Schedule
Date
Details
Format
-
Monday 6:00PM - 9:00PM PT
In Person
UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Deadline
Refunds only available from April 27, 2026 to July 05, 2026
Course Requirements
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Mon Jun 22, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Mon Jun 29, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Mon Jul 6, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Mon Jul 13, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Mon Jul 20, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Mon Jul 27, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Mon Aug 3, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Mon Aug 10, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Mon Aug 17, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Mon Aug 24, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Mon Aug 31, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
-
This section has no set meeting times.
Online
Notes
Internet access required.
Deadline
Refunds only available from April 27, 2026 to July 05, 2026
Course Requirements
This course applies toward the following programs
Pre-MBA Studies
certificate
certificate
Provides aspiring MBA students a solid foundation of business tools, concepts, and practices that are an essential part of most Master of Business Administration programs.Gain a competitive advantage through an integrated curriculum that will lay the foundation for future studies. Strengthen your strategic, critical thinking, and business communication skills. Feel confident and fully prepared to enter grad school.Get the support you need to ace the competitive admissions process. Students receive advising on university selection and graduate school application preparation.
Provides aspiring MBA students a solid foundation of business tools, concepts, and practices that are an essential part of most Master of Business Administration programs.
Gain a competitive advantage through an integrated curriculum that will lay the foundation for future studies. Strengthen your strategic, critical thinking, and business communication skills. Feel confident and fully prepared to enter grad school.
Get the support you need to ace the competitive admissions process. Students receive advising on university selection and graduate school application preparation.