Digital Content Foundations: An Overview of Storytelling Across Platforms

This foundational course seeks to demystify the myriad of new ways that audiences are consuming and interacting with content.  Across social media, SVOD and even AR/VR, we explore how new platforms stimulate new business models, as well as new consumer behaviors.  What makes a show "binge-worthy?" is one such question we explore, as we identify companies and content creators who are contributing to this shifting landscape.  Additional topics include fandom, franchises, and the portability of content across mediums.  By tracking the evolution of today's media landscape, we touch on trends that speak to hypotheses about future storytelling delivery.  This broad overview provides students with new industry insights to inform their own content creation.