Digital Disruption & Business Transformation
Digital Disruption & Business Transformation
MGMT X 494.1
Learn about the global impact of digital industry disruptors on millions of e-commerce operating models.
Typically Available
Fall
Winter
Duration
As few as 5 weeks
Units
2.0
Current Formats
Live Online
Cost
Starting at $500.00
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What you can learn.
What you can learn.
Gain an understanding of key digital strategies, changes, and investments which produce both winners and losers in organizational survival and growth
Learn the “drivers” of success in a rapidly converging global e-commerce environment
Learn the importance of building operational, marketing, staffing, data preparation/security, and remote staffing strategies and practices
Outline key components of a company situation analysis as a starting point for digital transformation
About This Course
In this introductory course, you’ll explore business modeling concepts, including enabling technologies (AI, cloud computing, etc.) and related business models (e.g., platform-based businesses, pay-as-you-go). You’ll gain an understanding of the relationship between product evolution and tech enhancements, the dynamic nature of digital technologies and customer acceptance/adoption.
Winter 2026 Schedule
Date
Details
Format
-
Wednesday 6:00PM - 9:00PM PT
Instructor:
Michael Lykhinin
REG#
406189
Fee:
$500.00
Live Online
Remote Classroom
Notes
Internet access required.
Deadline
No refunds after January 28, 2026
Course Requirements
Course syllabus not yet available.
Digital Business and E-Commerce Management
by Chaffey, Hemphill, and Edmunson-Bird
Pearson
The Digital Transformation Playbook
by Rogers, David L.
Columbia Business School Publishing
Leading Digital Transformation
by Jansson, Joakim and Andervin, Marie
DigJourney Publishing
Schedule
Type
Date
Time
Location
Lecture
Wed Feb 4, 2026
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Feb 11, 2026
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Feb 18, 2026
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Feb 25, 2026
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Mar 4, 2026
6:00PM PT - 9:00PM PT
Remote Classroom